BzzAgent is in the business of harnessing WOM (word of mouth). Word of mouth advertising is a powerful catalyst that supports both online and offline marketing efforts. Amazingly, BzzAgent is highly selective when they choose their clients - they don't just take any company with a product they are trying to launch. Clients, and their products, must be the right fit for BzzAgent (which helps ensure the success of the WOM program). BzzAgent rejects approximately 80% of potential clients. 

This is similar to Tremors, the Proctor & Gamble program designed to create buzz around both internal and extenal (non P & G) products.

Rather than just sending out product samples, BzzAgents helps its "agents" to give feedback, and to share their opinions of the product most effectively. Currently BzzAgent has more than 100,000 "agents". 

The BzzAgent is only as powerful as their agent profiles are accurate. I easily signed up for BzzAgent as a 17 year old surfer (secretly hoping for a free wetsuit or skateboard!). 

It was recently forecasted that some savvy online marketers might build strong user groups profiles in the future, allowing them to sell access to their networks to online retailers. For instance, a person might participate in an online newsgroup, and then - with a strong profile in hand supported by months of unbiased forum activity - sell their 'opinions' to companies looking to embed products into certain online discussions and forums.

The truth is that there may be little truth in unbiased online forum commentary.